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August 25, 2004... Luxeon High Power LEDs Deliver the Richest, Most Saturated ColorEver Seen on a Television San Jose, California USA and Tokyo, Japan -- LumiledsLighting announced today that its high-power Luxeon LEDs are illuminatingthe worlds first LED backlight for LCD home televisions. The Luxeon litsystem delivers the most vivid colors ever seen on a television-expandingthe gamut of reproducible hues by as much as 45 percent-offering realismnever before possible with conventional technologies. The Luxeon light source is integrated in Sonys 40 and 46 QUALIA seriestelevisions. This light source was jointly developed and optimized forSonys television application. Sonys QUALIA 005 and the Triluminos backlight are the latest examples ofnever before possible applications enabled by Luxeon, said Menko de Roos,Executive Vice President of New Business Development at Lumileds. Consumerexpectations will forever be changed by Sonys implementation of Luxeon LEDsand the on-screen performance that viewers are treated to. We are pleased tohave worked with Sony on this groundbreaking technology.Wider Color Gamut - More Control - Better PerformanceThe unique color attributes of Luxeon LEDs enable significantly improvedperformance and expand the achievable color gamut. The display system inthe QUALIA 005 televisions delivers a color gamut that is 105% of the NTSCcolor space. By comparison, conventional technologies can only reproduce65-75% of the NTSC color space. There are significantly more hues and tonesavailable in a wider color gamut allowing for finer and more exact colordefinition. For the viewer, this means that on-screen color is virtuallylifelike. Everything from skin tones to foliage to the sky appear true toour visual senses. No conventionally lit displays or televisions can offersimilar performance.Additionally, Luxeon significantly improves both sRGB and Adobe RGB colorperformance. QUALIA 005 is measured at 150% of sRGB. Luxeon can also beused to match Adobe RGB color space ensuring that on-screen representationmatches printed output. The use of Luxeon also allows for full control of the backlight system sothat the white-point, color and brightness can be optimized for everyapplication. The settings for movies, electronic games, photo images andhome video can be controlled and customized for optimum viewing effect. Jointly Developed Light SourceLumileds provided the Luxeon reference design, prototypes and itsknowledge-base in solid-state light sources for backlight applications.Sony provided its experience in quality television designs and systemsengineering to ensure that the final product offered the ultimate qualityand experience for users. The Triluminos backlight, developed in months,takes full advantage of the high-power Luxeon LEDs and the nature ofsolid-state technology. Environmentally FriendlyLuxeon LEDs are mercury free making them much safer for the environment.Because the lifetime of the backlight system is significantly extended, lesswaste material will be produced. Additionally, there is no UV radiation inthe light from Luxeon nor is there any forward heat. This allows for greaterflexibility in system design and a wider variety of applications. Visit Lumileds at Ceatec, Japan October 5-9, stand 8D15 to learn more aboutLumileds Luxeon technology and its applications. About Luxeon LEDsLuxeon LEDs are the worlds brightest LEDs and have enabled a wide varietyof new applications in the display, automotive, camera phone and generallighting markets. Luxeon LEDs offer up to 120 lumens of directed light andindustry leading lumen maintenance. Luxeon are more rugged and energyefficient than conventional light sources as well as digitally controllableso that they can be infinitely dimmed and tuned for absolute color and whitepoint control. For additional information about Luxeon LEDs and their use in backlightsystems for displays and televisions, please visit our web site: www.lumileds.com/televisions.About Lumileds LightingLumileds Lighting is the worlds leading manufacturer of high-power LEDs anda pioneer in the use of solid-state lighting solutions for everyday purposesincluding automotive lighting, camera flash, LCD displays and televisions,portable lighting, projection and general lighting. The companys patentedLuxeon Power Light Sources are the first to combine the brightness ofconventional lighting with the small footprint, long life and otheradvantages of LEDs. Lumileds also supplies core LED material and LEDpackaging, and manufactures billions of LEDs annually. Lumileds isheadquartered in San Jose, California, with operations in the Netherlands,Japan and Malaysia and sales offices throughout the world. For moreinformation, call Lumileds at 408-435-6111 or visit www.lumileds.com. *****************Press contact:Jason OvittAccount SupervisorS&S Public Relations847-415-9326
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